Allianz – Loyalty Program Communication through the EpisXperience Platform

Providing the Voice for the Europe’s Largest Insurance Agency

Allianz is the largest insurance company in Europe. Their extensive loyalty program is supported by the EpisXperience platform.

  • Clients
    Allianz
  • Industry
    Banking & Insurance
  • Years
    2019-Present
THE CHALLENGE

A Loyalty Program needs Personalized Communication

When Allianz’s cutting-edge loyalty program strategy was implemented, it was missing a crucial piece to the puzzle – a way to foster relationships with its members so as to extend customer lifecycles and improve CX. They were looking for a robust, reliable solution to support communication with their huge member base.

OUR SOLUTION

EpisXperience Campaign Suite
We deployed a customized instance of the EpisXperience platform to build personalized campaigns allowing for various modes of customer segmentation.

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Building Automated Campaigns

Allianz’s loyalty managers can harness EpisXperience to define complex target groups based on behavior or specific previous actions. They can also set a range of triggers that control a campaign’s flow based on events like members earning extra points, member progressing to higher tiers, and similar.

The EpisXperience Campaign Suite allows you to construct the whole campaign flow via its visual drag-and-drop builder, as well as to monitor campaign success through a real-time interactive dashboard.

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Any Type of Content Presented Visually

The built-in email template designer allows Allianz’s designers and content creators to craft personalized solutions for every type of message. They have all the freedom in the world to play around with all sorts of images, a wide selection of design blocks, countless typographic features, buttons, and a whole heap of other bells and whistles that makes the emails members receive personalized and attractive to read, while consolidating Allianz’s branding.

THE RESULTS

Relevant Communication for Ultimate Loyalty CX

The built-in email template designer allows Allianz’s designers and content creators to craft personalized solutions for every type of message. They have all the freedom in the world to play around with all sorts of images, a wide selection of design blocks, countless typographic features, buttons, and a whole heap of other bells and whistles that makes the emails members receive personalized and attractive to read, while consolidating Allianz’s branding.

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Consultant
Gregor Šebela
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